The biggest challenge we faced during this project was the possibility of losing the valuable brand equity and awareness that was established in previous years of the company. However, we understood that we needed to invest time into reinventing a new and compelling story for our brand to avoid becoming stagnant. Everything that a company does must work together to tell the brand's story. With this in mind, over the course of one year we worked together to create our brand bible, website, corresponding collateral and messaging.
The final product is an edgy, in your face, take no prisoners brand system and digital presence that more effectively conveys the future of nclud. The branding and digital experience also provides a more engaging user experience. Although not for everyone, the jarring animations and tech noir scenes make an impression. We make people nervous. Revolutionary is our baseline. Different is our first step. And radical means we’re just getting started.